Heineken launched their official partnership with The Six Nations Rugby tournament back in 2020. Working alongside the Heineken Brand Awareness team we pulled together a targeted campaign focused on increasing beer sales at a chain of hotels in Scotland.
The campaign focused around the promotion of a Burger and Beer for just £6 – not only promoting the Heineken brand but the partnership with the hotel chain. Here is an example of some of the Graphics used in the campaign below.
The aim of the campaign was to generate additional footfall during the quieter months at the start of the year. Our channels for promotion were across Social Media, Digital Signage and leaflets in venue.